I need a capsule collection designing

Date : 2019-02-07

Experience Level: Expert HOURLY RATE FLEXIBLE DEPENDING ON CONSULTANT Please see attached design brief and job spec

Design direction needs to have attitude and edge, this is a brand that stands for true beliefs, conviction which is unapologetic and marking its own mark not to follow EVER but to lead

The designs themselves will be sexy yet sporty, urban with dark glam – there will be separates that can be dressed down and very wearable, but the styling will be EXTRA! Our target audience will be aspirational / professional / creative

This is an exciting project to be part of building something that will stand out from the same direction as other fashion brands such as PLT, BH, ISIF, ITS and MG

Going against the grain – think the confidence in Balenciaga, think Diesel’s community spirt, think I AM GIA’s non conformist approach and you get the vibe

Seamless and bold, imagine it being a mix of NY and Berlin

A statement of the brand is extremely important, we want to truly empower women to be bold and confident in how they wear Perfect Human– creating a community whist not following but believing in themselves

We want the Perfect Human wearer to be encouraged to be who they are - our designs to be unashamed, empowering and trend setting

Our mission is to provide outstanding, affordable and unapologetic designs (whist being accessible) Target Consumer: Savvy & alternative fashion aware girls 25 -35-year aspiring to be or already young professionals

Not driven by the Kim K lead brands of the world but more Dua Lipa, Julia Cummings the Kate Moss’ of the older generation

Leading by talent and genuine drive

Looking at credible role models, health consciences, social butterflies and lover of travel and her crew! Design Outputs: Capsule Collection A/W 2019 to incorporate casual commercial pieces with also standout PR lead statement pieces

• Inspirational moodboard • Directional moodboard • 4/5x outfits including a variation of one pieces, jacket, coat dress etc so that we can try to get a feel of the what the fuller collection would look like

From : PeoplePerHour

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