Search Marketing Strategy Optimization and Reporting - Upwork




Date : 2017-06-19

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize digital marketing campaigns across search. You should have a strong grasp of current search marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Responsibilities - Plan and optimize search advertising campaigns for our clients - Measure and report performance of these campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies Requirements - BS/MS degree in marketing or a related field - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools (e.g., DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurementPosted On: June 19, 2017 14:00 UTCID: 210529540Category: Sales Marketing SEO - Search Engine OptimizationSkills: Google Analytics, Off-page Optimization, On-Page Optimization, Search Engine Optimization (SEO), SEO AuditCountry: United Statesclick to apply

From : UpWork